THE ESSENCE OF THINGS – DESIGN

BUSINESS OBJECTIVE
The goal of this film was to express Arriz Hassam (Arriz + Co) and Suzanne Dimma’s (editor-in-chief House and Home) passion for sustainable living and design by sharing the story of their own off-the-grid cottage creation. The intent was to produce a digital, readily accessible personal brand vehicle that engages their primary audience and garners new ones.

CLIENT BRIEF
As a media personality and editor-in-chief of House and Home, Suzanne hoped the film would give followers insight into her own values and voice, beyond the distinct brand she is associated with. Arriz and Suzanne wanted to show people who they are, and how that translates into what they do.

TIMELINE AND DELIVERY
Pre Production – 1 week
Film Shoot – 3 days
Post Production – 1 month

RESULTS
From Suzanne Dimma and Arriz Hassam:

“Adam’s ability to tell a story is as powerful as the elders in a clan.”

With close to 1500 full plays in the first month of release, followers, fans, readers and clients have responded to the film with enthusiasm and social media engagement.

“The film is simply breathtaking – it is fully experiential. The same location has been documented and photographed in numerous publications but nothing comes close to the realness of what has been captured here.”

“The film allows viewers, followers and readers to have insight into my personal life beyond the brand I’m associated with, and to see me in an authentic light for who I am.”

suzanne canoe

long shot liv room

skulls

giant rock

dining liv room

 

 

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