IBM – TECHNOLOGY SERVICES

BUSINESS OBJECTIVES
A comedic promotional film campaign for IBM’s 400,000+ global employees. The goal was to promote learning about IBM’s Cloud, Mobile, Social, Security, Analytics and Big Data capabilities through a series of comedy films.

CLIENT BRIEF
As a business in continual transformation, IBM needed its new and existing employees to have a shared understanding about its strategic growth plays. These short, humorous films were created to drive participation in an educational event to learn more about the business and its various solutions.

TIMELINE AND DELIVERY
Customized Solution. Flexible.
Writing/prep/production and post-production took place over the course of 4 months.

CREATIVE APPROACH
Enjoy the idea of learning more about the company you work for.

RESULTS
(From Robin Ashmore, Director of IBM’S The Learning Center)

“Adam is a natural born storyteller. Working together was a wonderful experience. He partnered with a deep commitment to understand the audience and goals, then brought a fresh POV and fine-tuned comedic sensibilities to make complex, technical concepts easily accessible, relatable and fun.  Collaborating with BullRush Pictures from concept to delivery helped us stretch into new inventive and imaginative arenas and produce a series of funny and engaging films that will have a lasting impact on IBM’s culture.  I think any creative endeavor would benefit from Adam’s magic.”

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